Tuesday, September 07, 2010
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Event Detail
| Date | Tuesday 08 June 2010 |
| From 8h20 till 10h15 | |
| Event Type | Morning Talk |
| Organised by | BLBG |
| Topic | How to build successful Asian Brands – A New Paradigm |
| Location | Shangri-La Hotel, Hibiscus Room, 22 Orange Grove Road |
| Invite | Official Invitation |
| Description | Case study: Nespresso: marketing strategy in Asia Presented by: - Mr Martin Roll, Business & Brand Strategist, and author of the book “Asian Brand Strategy” - Mrs Krishna Shyam Mohan & Lydia Lim, from Nespresso Martin Roll will provide case stories on Asian brands, and illustrate how the Asian company can employ branding as successful catalysts for leadership and long-term performance to grow new markets. Martin Roll will define The 10 Leadership Principles that will drive breakout success, sustain profitability and financial impact for Asia in this century. Krishna Shyam Mohan, Brand Manager at Nespresso Singapore & Lydia Lim, B to C Commercial Manager at Nespresso, will share insights around the following points: - Implementing a global strategy for a premium brand like Nespresso - Managing the customer experience (Boutiques/Customer Relationship Centers/Internet) - Implementing Nespresso in Asia/Singapore: challenges & opportunities, and differences with other continents - Challenges and next steps |
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